Studio.Build – SAVE Britain's Heritage

Studio.Build

Case Study

Client:

SAVE Britain's Heritage

Project:

Rebranding SAVE Britain's Heritage

Back

Colour is also an integral element of any brand and a big part of what makes it instantly recognisable, creating emotional connections based on (or sometimes contradicting) accepted codes eg. Red Vs Green. It was agreed with the SAVE team early on that the palette shouldn’t obviously lean into what we think of as ‘heritage’ colours, but much more towards ‘punchy’ action ones. Print Vs digital was a huge factor in colour choices too, with bright colours reproducing well on screen and in digital print, and muted colours working well for long-run print, eg for printed publications. The result is a trio of colour sets, with the strong colours of the primary palette (crisp green, white and black) doing the heavy lifting on the front line, while the the more muted colours work quietly at the back.
Finally, a tagline was introduced to summarise the work that SAVE does: New Life For Remarkable Buildings. As campaigners for buildings of all types and ages, listed and unlisted, this puts re-use (rather than simply rescue or renovation) at the forefront of SAVEs work. It also acknowledges that a building can be remarkable whatever its size or style, and increasingly for its story — social history, landmark achievements or community ties — as much as its bricks and mortar.

{↑} SAVE Britain's Heritage logo old to new.

{↓} The SAVE Britain's Heritage logo is both bold and unapologetic, it blends historical style with a feisty, modern edge.

{→} SAVE Britain’s Heritage campaigns to bring new life to threatened historic buildings of all types and ages.
{↓} Alternate logo.

{↑} Full character set of SAVE Regular. The custom typography sits at the heart of SAVE and is uniquely theirs.
{→} SAVE Regular uses the same 45° angle as the marque.

{↑} For more than 30 years SAVE’s Buildings at Risk Register – a database of remarkable properties in need of new owners – has highlighted the plight of empty and threatened buildings all over the UK.

{↑} The SAVE marque is a supporting icon comprising a ribbon/bookmark symbol with a simple dot and block. It succinctly and subtly represents the work of SAVE Britain's Heritage.
{→} The SAVE marque can be
deconstructed, allowing each element to be used individually or in combination.
{↓} Full colour palette.

{↑} SAVE Regular uppercase is used for headers and stand-alone slogans. Punctuation and icons can be used for extra impact!
{→} Full colour palette.
{↓} SAVE publications.

{↑} The SAVE marque can be used as framing devices or 'windows' for images.
‍

{↑} Supporting typeface Inter.

{↑} Social media icon using the alternate logo.
{↓} Icons incorporating the ribbon, used on the SAVE Website.

{←} Brand guidelines.

{←} SAVE patterns using the deconstructed marque elements.
{↓} SAVE needed a brand that shouted ACT NOW!

{↑} Business Cards.
{←} Letterhead.
{↓} The new tagline highlights SAVE’s focus on reusing buildings. It emphasizes that buildings don’t need to be grand to be remarkable.

{→} Mobile website.
{↓} Desktop website.

Collaborators:
‍Hungry Sandwich Club (Website)
Generation Press (Print)

Client:

SAVE Britain's Heritage

Project:

Rebranding SAVE Britain's Heritage

A new bold marque visually summarises the work of SAVE — ie, campaigning to save buildings — and was inspired by the universal bookmark symbol. The simple addition of a block implies an exclamation mark (urgency) while the addition of a dot in the negative space suggests a roof and a window (buildings). The marque can be used alone (ie without the logotype) or broken into its component parts and used as bold graphic shapes and patterns. These three simple elements work hard throughout the identity and are the foundation for the new look.
       Refining the letters of SAVE from the original chunky newspaper masthead style, into a crisp modern version, and balancing with a new prominence given to the words ‘Britain’s Heritage’ means the logo can be reproduced in its entirety at smaller sizes than previously. For specific applications an alternative logo housed in a ‘flag’ shape (one of the elements of the marque) visually connects the word ‘SAVE’ to the branding. It also recognises that the organisation is often referred to as SAVE, and this helps to establish the short name as an official moniker.
       Equally important is the custom typography, which contains angular elements that mirror the 45° lines of the marque. This is a very deliberate detail to create cohesion in the visual language. Developed in-house by Studio.Build, the working font makes everything, from the website to print to social media, immediately obvious as a communication from SAVE Britain’s Heritage.
        Colour is also an integral element of any brand and a big part of what makes it instantly recognisable, creating emotional connections based on (or sometimes contradicting) accepted codes eg. Red Vs Green. It was agreed with the SAVE team early on that the palette shouldn’t obviously lean into what we think of as ‘heritage’ colours, but much more towards ‘punchy’ action ones. Print Vs digital was a huge factor in colour choices too, with bright colours reproducing well on screen and in digital print, and muted colours working well for long-run print, eg for printed publications. The result is a trio of colour sets, with the strong colours of the primary palette (crisp green, white and black) doing the heavy lifting on the front line, while the the more muted colours work quietly at the back.
        Finally, a tagline was introduced to summarise the work that SAVE does: New Life For Remarkable Buildings. As campaigners for buildings of all types and ages, listed and unlisted, this puts re-use (rather than simply rescue or renovation) at the forefront of SAVEs work. It also acknowledges that a building can be remarkable whatever its size or style, and increasingly for its story — social history, landmark achievements or community ties — as much as its bricks and mortar.

{↑} SAVE Britain's Heritage logo old to new.

{↑} The SAVE Britain's Heritage logo is both bold and unapologetic, it blends historical style with a feisty, modern edge.

{↑} SAVE Britain’s Heritage campaigns to bring new life to threatened historic buildings of all types and ages.

{↑} Alternate logo to be used when space is limited.

{↑} Full character set of SAVE Regular. The custom typography sits at the heart of SAVE and is uniquely theirs.

{↑} SAVE Regular uses the same 45° angle as the marque.

{↑} The SAVE marque is a supporting icon comprising a ribbon/bookmark symbol with a simple dot and block. It succinctly and subtly represents the work of SAVE Britain's Heritage.

{↑} The SAVE marque can be deconstructed, allowing each element to be used individually or in combination.

{↑} Full colour palette.

{↑} Mobile website.

{↑} SAVE Regular uppercase is used for headers and stand-alone slogans. Punctuation and icons can be used for extra impact!

{↑} SAVE publications.

{↑} The SAVE marque can be used as framing devices or 'windows' for images.

{↑} Supporting typeface Inter.

{↑} Social media icon using the alternate logo.

{↑}{↓} Icons incorporating the ribbon, used on the SAVE Website.

{↑} Brand guidelines.

{↑} SAVE patterns using the deconstructed marque elements.

{↑} SAVE needed a brand that shouted ACT NOW!

{↑} Letterhead.

{↑} Business cards with embossed/debossed marque.

{↑} The new tagline highlights SAVE’s focus on reusing buildings. It emphasizes that buildings don’t need to be grand to be remarkable.
{↓} Mobile website.

{↑} Mobile website.

{↑} Desktop website.

Collaborators:
‍Hungry Sandwich Club (Website)
Generation Press (Print)