Studio.Build – Harmonic

Client:

Harmonic

Project:

Harmonic ID

Website:

harmonicfinance.com

Info

What we did

—Visual Identity
—Website Design
—Custom Typography
—Iconography
—Animation
—Brand Social Assets
—Brand Stationery
—Brochure
—SWAG

The project

An extensive rebrand for Harmonic: a certified B Corp recruitment agency for finance and operations roles. Their brief was simple - 'something unexpected' - and reflects their maverick nature and atypical approach to the industry.
The branding approach needed to be a light, fresh take on accountancy and finance. Appealing to a wide spectrum of clients (start-ups, scale-ups and the creative industries), it likewise needs to attract talent-seeking and exciting new opportunities.

Our approach

With the client originally planning to build just a new website, it was proposed that creating a robust new visual identity would be a great asset for Harmonic, before beginning work on anything else. In this way they would have a new brand toolkit to use across multiple touchpoints, not just a website.
Reflecting Harmonic's modern approach, a clean but spirited graphic identity was developed with custom typography and a playful 'waveform' device at its heart. The client also wished to develop a set of bespoke icons as shorthand for their services. Animated elements bring the brand to life with little moments of joy, unifying every brand touchpoint in a considered way.

Client testimonial

“The team at Studio.Build provided us with an excellent service and were very attentive, responsive and approachable throughout. We required a brochure that could be used to sell our service to our clients, whilst ensuring the design was in line with our non-corporate (but still professional!) culture. They did a wonderful job of fulfilling the brief and pulling this together. They were also very patient with our edits and provided us with beautiful alternative designs when required, and at short notice! Thank you for all of your hard work on this, it’s really appreciated and the whole team are very impressed!”
— Alex Sharp, Communications & Development Manager (Harmonic)

What we did

—Visual Identity
—Website Design
—Custom Typography
—Iconography
—Animation
—Brand Social Assets
—Brand Stationery
—Brochure
—SWAG

The project

Our approach

Client testimonial

Studio.Build

Case Study

Back

Client:

Harmonic

Project:

Harmonic ID

What we did

—Visual Identity
—Website Design
—Custom Typography
—Iconography
—Animation
—Brand Social Assets
—Brand Stationery
—Brochure
—SWAG

The project

Our approach

Client testimonial

What we did

—Visual Identity
—Website Design
—Custom Typography
—Iconography
—Animation
—Brand Social Assets
—Brand Stationery
—Brochure
—SWAG

The project

An extensive rebrand for Harmonic: a certified B Corp recruitment agency for finance and operations roles. Their brief was simple: 'something unexpected' reflecting their maverick nature and atypical approach to their industry.
The branding approach needed to be a light, fresh take on accountancy and finance. Appealing to a wide spectrum of clients, from start-ups, scale-ups and the creative industries, it likewise needs to attract talent seeking exciting new opportunities.

Our approach

With the client originally planning to build just a new website, it was proposed that creating a robust new visual identity would be a great asset for Harmonic, before beginning work on anything else. In this way they would have a new brand toolkit to use across multiple touchpoints, not just a website.
Reflecting Harmonics' modern approach, a clean but spirited graphic identity was developed with custom typography and a playful 'waveform' device at its heart. The client also wished to develop a set of bespoke icons as shorthand for their services. Animated elements bring the brand to life with little moments of joy, unifying every brand touchpoint in a considered way.

Client testimonial

Website:

harmonicfinance.com

{↑} Main Harmonic logo and logotype lock-up.

{↑} The ‘wave-form’ inspired by two ideas: The first - a simple representation of a sound wave (from ‘Harmonic’), and the second - a path denoting a journey (the career path). This then informs the custom typography for the logotype.

{↑} Tagline lock-up.

{↑} A Harmonic ‘wave-form’ graphic example, animated for the website. Multiple versions are used as background elements on digital presentations and documents.

{↑} Harmonic logo lock-up and tagline animation.
{↓} Merchandise: promo items designed for the many industry events which Harmonic sponsors.

{↑} Striking and fresh neon-mint-green colour palette.

{↑} Comprehensive icon set. All icon DNA taken from the Harmonic logotype, ensuring brand cohesion.

{↑} Icon set use the core DNA of the Harmonic logo.

{↑} Social media posts with animated icons, all designed for use across multiple digital touchpoints.
{←}{↓} Brochure spreads.
{↓} Icons, including for various sectors.

{↑} Fully bespoke website design & build showing the animated Harmonic wave, page animations, mouse-over effects, icon set integration and main menu navigation.