Studio.Build – The Stow Brothers

Client:

The Stow Brothers

Project:

The Stow Brothers Refresh

Website:

stowbrothers.com

Info

What we did

—Visual Identity
—Website Design
—Custom Typography
—Copywriting
—Iconography
—Animation
—Signage
—Brochure

The project

The Stow Brothers is an award-winning, independent estate agency based in East London.
Since working on the original identity for their launch in 2014, The Stow Brothers have established a strong name for themselves. With more offices now open, founders Andrew & Kenny have big plans and wanted to re-assess their brand and website, to better reflect the business and their future plans.
There needed to be a fine balance between a rebrand and refresh, retaining the essence and the brand character, while reflecting their evolution into a more experienced team and mature business.

Our approach

The core DNA of the branding was first identified and preserved. It was unanimously agreed that the original Stow Stencil typeface was a vital element, but should be updated and refined — resulting in Stow Light. Building on these foundations, a new suite of visual assets, custom type and supporting typefaces was combined with a refined colour palette.
        A key part of the project was the creation of a custom-built website with extensive new features. This process was facilitated by working closely with Hungry Sandwich Club to implement the new site design.
        Illustrator Andrea Manzati was commissioned to create a series of images to use throughout the new website and for launch materials, with additional local illustrators used for direct mail campaigns.
        Work with The Stow Brothers is ongoing, with a printed 'Culture Book' completed as a leave-behind for new vendor enquiries, and for new staff.

Client testimonial

“Studio Build have been an integral part of our brand right from the very start, and have created a unique and stylish visual landscape that has helped define our business, and position us as a market leader.
Easy and instinctive communication with a team we genuinely enjoy working with, we would always recommend them.”
— Victoria Kearney, Head of Marketing (The Stow Brothers)

What we did

—Visual Identity
—Website Design
—Custom Typography
—Copywriting
—Iconography
—Animation
—Signage
—Brochure

The project

Our approach

Client testimonial

Studio.Build

Case Study

Back

Client:

The Stow Brothers

Project:

The Stow Brothers Refresh

What we did

—Visual Identity
—Website Design
—Custom Typography
—Copywriting
—Iconography
—Animation
—Signage
—Brochure

The project

Our approach

Client testimonial

What we did

—Visual Identity
—Website Design
—Custom Typography
—Copywriting
—Iconography
—Animation
—Signage
—Brochure

The project

Our approach

Client testimonial

Website:

stowbrothers.com

{↑} The Stow Brothers, refined. Original 2004 logotype (left), new refined logotype (right).

{↑} Inspiration for the original Stow Stencil typeface, yards from their first office.

{↑} Stained glass type detail.

{→}{↓} Refined custom designed typeface, Stow Light and Stow Regular.

{↑} Typographic furniture from Heneczek used as signposts throughout The Stow Brothers refresh.
{→}{↓} Supporting typography: chosen to complement the custom Stow typefaces.

{→}{↓} The Stow Brothers (Highams Park & Walthamstow) interior design by Studio.Build.

{→}{↑} Letterheads.
{↓} Business Cards.

{→}{↑} Property brochures.

{↑} Social media icons.
{←}{↓} The Stow Brothers ‘Place names’ custom typographic direct mail campaign.
{←}{↓} The Stow Brothers (Wanstead) interior design by Studio.Build.

{→}{↓} Direct mail to celebrate The Stow Brothers 7th birthday – illustration by Sarah Abbott.‍

{→}{↑} Tone of voice development and how-to-use guide.
{↓} Direct mail and local advertising.

{←}{↑} Window vinyl and cards.
{↓} Exterior signage.

{←}{↑} Wetlands direct mail campaign illustrations by Studio.Build.

{↑} Culture Book, an insight into the culture of The Stow Brothers.
A printed leave behind for prospective clients.
{←}{↓} Kenny and Andrew Goad, aka The Stow Brothers.
{↓} Commissioned photography of The Stow Brothers team and offices.