FORGE

Studio.Build

Case Study

Client:

Forge

Project:

Forge ID

Back

What we did

—Strategy
—Brand Naming
—Visual Identity
—Website Design
—Website Build
—Custom Typography
—Copywriting
—Iconography
—Animation
—Brand Social Assets
—Brand Stationery
—Signage
—Brochure
—SWAG
—Guidelines

The project

Forge is the brainchild of Amanda Mansell, an established jeweller based in London's Hatton Garden.
Designed to be a retail space and learning hub, it offers workshops and experiences for amateurs and professionals, as well as memberships, co-working spaces and specialist equipment hire.
The project needed a strong brand and a solid digital hub to connect people, promote events and provide an online sales outlet for members.

Our approach

Having been initially asked to create a 'website and logo', it was quickly evident that this many-faceted project needed underpinning with a clear strategy and a strong visual brand, to hold everything together. The three key pillars of 'learn, make & buy' were identified, and became central to the brand development, each with its own colour set. Inspired by hallmarks, graphic forms became frames and holding shapes which were used throughout the branding.
After identifying a problem with the client’s original name for the project, it was agreed a new one was needed. ‘Forge' seemed the perfect choice for a place associated with metalworking & creation, as well as its role as a retail & workshop space for the ‘forging’ of friendships, professional relationships, and new skills.

What we did

The project

Our approach

{↑} Forge website homepage.
{←} Custom typography inspired by Jeweller's loupe.

‍

{↑} Forge Display A-Z.
{←} Custom typefaces, with two weights; Forge Solid and Forge Display.

{→} Forge colour palette.
{↓} Forge Display numbers.

{←} Iconography.
{↓} Icons on the Forge website.

{↑} Forge shapes inspired by hallmark symbols.
{→} Forge logo nestled into the different shapes.

{↑}{↓} Social media posts.

{↑} Gift cards.

{→} Branded notebooks.

{↑}{↓} Packaging designs.

{↑} Product labels.

{↑} Tote bags.
{↓} Small jewellery tags.

Collaborators:
Hungry Sandwich Club (Website Developer)

Client:

Forge

Project:

Forge ID

What we did

The project

Our approach

What we did

The project

Our approach

Initially asked to create a 'website and logo', it was quickly evident that this many-faceted project needed underpinning with a clear strategy and a strong visual brand, to hold everything together. The three key pillars of 'learn, make & buy' were identified, and became central to the brand development, each with its own colour set. Inspired by hallmarks, graphic forms became frames and holding shapes which were used throughout the branding.
After identifying a problem with the clients’ original planned name for the project, it was agreed a new one was needed. ‘Forge' seemed a perfect choice; not just a place associated with metal working & creation, but particularly apt, owing to the role of the retail & workshop space — as a hub for the 'forging' of friendships, professional relationships, and new skills.

{↑} Forge website homepage.
{↓} Custom typography inspired by Jeweller's loupe.

{↑} Forge Display A-Z.
{↓} Custom typefaces, with two weights; Forge Solid and Forge Display.

{↑} Forge colour palette.
{↓} Forge Display numbers.

{↑} Iconography.
{↓} Icons on the Forge website.

{↑} Forge shapes inspired by hallmark symbols.
{↓} Forge logo nestled into the different shapes.

{↑}{↓} Social media posts.

{↑} Gift cards.

{↑} Branded notebooks.
{↓} Product labels.

{↑}{↓} Packaging designs.

{↑} Tote bags.
{↓} Small jewellery tags.

Collaborators:
Hungry Sandwich Club (Website Developer)

The Stow Brothers

Umberto